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In Robert Louis Stevenson’s Treasure Island (1883), Pew was the bearer of summonses from the pirate captain, Flint. These took the form of a black spot marked on a page of the bible. Ignoring the summons meant assassination. Accepting wasn’t much better. But Pew, Flint, and Treasure Island are pure fiction – for children.

Schillings is a law firm specializing in the British law covering the reputations of international corporations, brands, celebrities and high-profile business people. The corporations the firm identifies as its clients are EasyGroup, Ryman the stationer, steelmaker Arcelor Mittal, Icelandic bank Kaupthing, Grant Thornton, GlaxoSmithKline, Northern Rock bank, The Law Society of England and Wales, and Collins Stewart, an investment bank. The Russian businessmen identified as clients by Schillings on its website are Alisher Usmanov and Gennady Timchenko.

The firm describes its methods by saying it “uses the law to protect the reputations, privacy and confidentiality of clients.” Legal advice, the company says, “is not just about litigation. The firm strives to ensure that high-profile court cases are the last resort: the exception, not the rule.”

According to Schillings, the reputation tags which it approves of itself, and displays to prospective clients on the firm’s website include: “All guns blazing and take no prisoners” Chambers and Partners Directory; “The Schillings ‘Rotweillers'” The Lawyer.

The firm describes its operational method according to this pyramid design:

And also this daisy-wheel design, in which each petal is a tactic that is spelled out on the website:

The firm invites republication of its promotional material, announcing “you can download photographs and our logo for use in articles and publications.”

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