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By John Helmer in Washington When Hank Greenberg owned and ran AIG as his personal fiefdom, he was credited in the industry with originating the policy of never paying out claims unless the claimants threatened costly recovery litigation. When Greenberg tried the non-payment ploy himself recently, his reputation has come back to haunt him in […]

by John Helmer - Saturday, March 31st, 2007
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Remember the taste test? That was a marketing ploy by Pepsi, when the soft-drinks maker claimed that consumers who sampled their drink preferred it for taste to Coca-Cola – so long as they couldn’t see the label on the bottle. In reaction, Coca-Cola blind-tested consumers, and discovered that if their old sugar formula was changed […]

by John Helmer - Saturday, December 1st, 2001
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