

by John Helmer, Moscow
@bears_with
All that glisters isn’t gold. But as all Russian goldminers know, when it comes to the reputation of the mining company, its chief executive, and its share price, glister will do just as well. That has been the view of Suleiman Kerimov (lead image, right) whose Polyus is Russia’s most important goldmining company.
Glister has been Kerimov’s lucky colour; his longtime chief executive Pavel Grachev (left), the same. Through one of his children, Kerimov owns and controls Polyus. Grachev does everything Kerimov senior has been telling him to do since 1998, twenty-two years ago. Last month Kerimov senior told Kerimov junior to tell Grachev to start advertising Sukhoi Log (Russian for “Dry Gulch”), an underground store of gold in southeastern Siberia whose ownership has been fiercely fought over by international and Russian mining companies since 1992.
Unmined still, but firmly in Papa Kerimov’s possession, Sukhoi Log’s prospective value has more than doubled Polyus’s share price this year – and double the share price gain of Newmont of the US; triple that of Barrick of Canada, the international leaders of the gold world.
But that’s on the Moscow stock market this year. Kerimov and Grachev are hoping Sukhoi Log will now draw US sharebuyers with an acceleration in annual gold production and future, life of mine output which is also much faster than Newmont and Barrick.
Kerimov’s glister has always been mistaken for gold at the Financial Times, so Grachev started his campaign there on October 22. He then gave an expansive interview in Kommersant last Tuesday.
When we last reported on Grachev, it was only to spell his name in the caption under an official photograph of the board of directors of Polyus Gold, when it passed out of one pair of oligarch hands, Mikhail Prokhorov’s, into Kerimov’s. That was in 2014. By then the market capitalisation was $9.5 billion, down from its peak of $13 billion in December 2010. Renamed Polyus instead of Polyus Gold in 2016, this week the company is worth the rouble equivalent of $29 billion. Its share price on the Moscow Stock Exchange (MOEX, formerly MICEX) has jumped by 124% in the year to date.
The value of this goldminer has not always reflected the price of gold or the value of the gold reserves Polyus owns, mines, or is planning to mine. The company has often been calculated to be worth what the market thinks of Kerimov, Prokhorov, or before him another Russian oligarch, Vladimir Potanin. Grachev’s new job this week, as it has always been his job, is to rub the oligarch glister off the company, and turn its share price into true gold. As if Kerimov wasn’t there.
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