By John Helmer, Moscow
Dixy is the Russian supermarket chain which is proving that the secret to selling groceries across the country at an annual loss of billions of roubles is, er, TOP SECRET.
This makes Dixy unusual because it is the only one of Russia’s top supermarket chains losing money. It is also the only one whose shares are traded daily on the stock market with the legal duty to explain to shareholders why it is operating in the red.
Dixy is controlled by the cigarette oligarch Igor Kesaev, who is chairman of Dixy’s board of directors. He and his men have presided over loss-making at Dixy at the same time as the rival foreign and Russian-owned supermarkets are all reporting fresh profits for the half-year just ended, and profit growth for last year, too. Kesaev has also been purging his senior management, as if they, not he, are to blame.
Kesaev’s riches – Forbes puts him down this month as worth $2.4 billion – have produced a reputation for succeeding in business, not failing. His reputation is controversial because it is widely reported that he has benefitted from the administrative resources and personal backing of high-ranking officers of the former KGB, the present FSB, and the Russian Orthodox Church. Whether this is true, exaggerated, or untrue, the secretiveness of Dixy’s financial reports doesn’t help to clarify.
Bank and stock brokerage analysts, who follow Dixy’s rivals carefully and promote their shares, are fearful enough of Kesaev and his friends not to ask questions about his 10-year record in the company. TOP SECRET inside Dixy has turned, accordingly, into a plummeting share price – down by 55% since March 2015. Kesaev’s stake in Dixy has lost Rb147 billion ($2.5 billion). This is the minimum estimated loss of his stock value, because the full size of Kesaev’s shareholding in Dixy is also, er, TOP SECRET. (more…)























