

By John Helmer, Moscow
@bears_with
Can film impresarios make profits out of Russia warfighting films that demonize Vladimir Putin?
Navalny the film won an Oscar, a Lola, a Bafta, and more. The size of the audience who have seen the film remains a secret of the producers, but the box office revenues the film has earned over the past three years have been reported as just $107,186. As Oscar-award winners go, Navalny the film has been a media failure with western audiences, a very big lossmaker for the producers. And so the European warfighting organs are hoping for better earnings from the launch of a film they calculate has already made more money as a book. This is The Wizard of the Kremlin which in its French edition won a French Academy prize and sold a half-million copies. The author is Giuliano da Empoli.
According to reports from the Venice Film Festival late last month, at its first screening The Wizard of the Kremlin film received “a hugely enthusiastic 10-minute standing ovation” and more than a dozen bravos from an audience which was invited to watch it, not charged. On stage the film’s lead actress, a Swede playing a Russian, reportedly ” wiped away tears as the ovation continued.”
The BBC is uncertain: “The Wizard of the Kremlin is measured and methodical, so it is unlikely to be a big hit: Baranov might remark that it isn’t gaudy and kitsch enough. But, fictionalised though it might be, it is worth watching if you want to gain some insight into how Putin came to power, and how that power has been maintained.” The Independent, owned by the Lebedev banking family, was sure the film was too soft. “What is bound to rankle many viewers, however, is the film’s softball portrayal of Putin overall. As shown here, he is no monster. Given the ongoing war in Ukraine, it doesn’t seem like the most propitious moment for a movie like this.” Variety: “The way Law plays him, Putin is something almost scarier than a monster — a rational tyrant, a man to mess with, or even disagree with, at your peril. He doesn’t start out by coveting power (the powers that be have come to him), but he believes that raw power, from the top, is what the Russian people crave…he perfectly channels Putin’s cold-blooded glare, infusing him with a reptilian charisma. The real Vladimir Putin has a special duality: His eyes look like they want to kill you, his mouth doesn’t move a muscle. And Law nails that.”
Who will pay money to be told this, again? The French state public company France Télévisions and the Disney corporation are hopeful as the producers of the film, along with the Gaumont company of the Seydoux family.
But Da Empoli’s book has dropped out of the bookshores because its sale price is less than the cost of displaying it. s. The paperback is down to $2.29, one-tenth pubklisher’s launch price. Reread this review of the book.
Asked in Beijing what he thinks of the film, Putin replied to the reporter: “Anastasiya Savinykh: Mr President, if I may, let us stick to the cinema. A film has been released in the West with you as one of the characters. The film is titled “The Wizard of the Kremlin.” Have you seen it? Have they shown you any frames? By the way, British actor Jude Law played you in this film. Have you met? Vladimir Putin: No, I have not seen this film. This is the first time I am hearing about it. I cannot say anything about it, because I have not seen it.”
Read on, to save yourself the cinema ticket and the book charge.
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