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By John Helmer, Moscow @bears_with When the US economy was in collapse in 1929, the advertising copywriters for Coca Cola were told to come up with a new slogan. The chief executive of the beverage company thought that for Coke to beat its rivals, it was necessary to persuade Americans who were desperate financially to pay […]
by Editor - Tuesday, December 6th, 2022
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By John Helmer, Moscow @bears_with All states give titles, awards and medals to individuals who contribute exceptionally on the battlefield, in civilian life, and also in financing elections. The British House of Lords would be empty without soldiers who saved the monarch’s throne and businessmen who paid for the prime minister’s seat. In Russia there is […]
by Editor - Tuesday, December 6th, 2022
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